Building website traffic seems easy, right? If you are thinking of getting traffic within a short period or getting a quick fix for driving traffic to your website, organic traffic is not for you. This is because organic traffic requires patience and time investment to see the desired results. But once your website gets traffic, it can help build brand awareness, increase conversion rates, and reach your target audience.
One of the best to drive traffic to your website is through SEO (Search Engine Optimization). SEO is a digital marketing strategy aimed at improving a website’s visibility in search engines, like Google, to get more organic traffic. SEO is about providing your audience with relevant content and offering the best user experience. SEO includes on-page, off-page, and technical aspects, which help a website get organic traffic.
More than a billion searches are conducted on search engines for information, products, and services – which simply means search engines are the main source of driving organic traffic to the website. So, to ensure you are getting enough traffic, you have to appear on the top for the keywords people are searching for. The top result (number 1) will get more clicks, resulting in more organic traffic than the website (number 10). Also, the top 3-4 organic results are more likely to receive 50% of all the clicks. To ensure your website gets a good amount of traffic, SEO plays a crucial role in improving your ranking positions – better ranking consistently leads to more traffic, ultimately leading to new customers and more brand awareness.
In this blog we will discuss how SEO can improve your website traffic organically. So, let’s get started!
Importance of SEO in Ranking Websites Organically
SEO is a part of the digital marketing technique that helps improve your website’s organic traffic if done correctly. Why not pay to appear at the top or in the sponsored section?
Well, the answer is pretty clear – most people ignore ads and prefer to click on the organic results. Though SEO takes more time and effort – it is free, and the results are long-lasting. Once you rank for your target keywords, you can convert your potential audience into loyal customers and generate “organic traffic” that does not disappear even if you stop paying. SEO builds trust, improves visibility, and enhances brand recognition. Here’s why SEO is crucial in driving traffic to your website –
- Organic SEO helps build trust with users by consistently showing up in search results, which increases credibility and user confidence in your website.
- Unlike paid advertising, organic SEO is a lasting investment that can provide long-term benefits without requiring ongoing financial support.
- Organic SEO is a budget-friendly strategy that can bring in traffic without constant financial investment, making it a smart choice for businesses.
- By optimizing for specific keywords, organic SEO ensures that your website reaches a highly targeted audience actively searching for what you offer.
- Ranking well in search results signals to users that your website is relevant, trustworthy, and valuable, increasing brand credibility and customer trust.
Also, organic traffic is determined by the EEAT of the website, and here’s how SEO helps establish EEAT –
- Content Quality: High-quality content that is accurate, relevant, and trustworthy can establish a website’s E-E-A-T. This includes well-researched, well-written content that provides value to users.
- Author Expertise: Content created by experts in their field can demonstrate expertise and authority. This can be achieved by featuring authors with relevant credentials or by citing reputable sources.
- User Experience: Optimizing for user experience, including page speed, mobile-friendliness, site navigation, accessibility, content readability, visual design, and security, can contribute to a positive E-E-A-T signal.
- Content Clusters: Building content clusters around specific topics can help establish a website’s authority and expertise.
- AI-generated Content: While AI-generated content can struggle to meet E-E-A-T criteria, using AI tools to assist and enhance human-created content can help maintain E-E-A-T qualities.
Best SEO Practices for Improving Website Organically
Here’s how using the correct SEO strategy can help you improve your website traffic organically –
Use Links Wherever Required
When it makes sense, you should link, but you should also always include a few internal links to pertinent information. Every page is crawled by Google, which looks for links pointing to further pages related to the subject you are writing about.
Make intentional links and remember to search, particularly when selecting anchor text. This indicates that you should use anchor text that uses the main keyword on which the post is based, rather than words like “Read this article.” This provides more context for search engines regarding the direction of the link.
Although Google doesn’t specify the number of internal or external links you should have, you should generally base this on how long your content is. Making sure all of your internal links are relevant is crucial. Although there is no hard and fast rule about the number of links you should provide, excessive linking to irrelevant content confuses search engines and diverts readers.
When presenting new concepts to readers at the beginning of an article, we advise employing a few internal links for clarification. However, the user should always come first when creating links in your content.
Optimize Page Speed
Every HTML document loads its section before a page’s visible content. This indicates that this section’s code should be as simple as feasible.
Unfortunately, the head of a page gets overlooked because stakeholders on a site are less likely to see this portion of the page. Multiple scripts for user activity tools like Hotjar or Google Analytics are frequently left in the code, which slows down download speeds. Additionally, you should ensure that your CSS (cascading style sheets) are organized. They ought to be modern and built as effectively as feasible. You should take advantage of any opportunity to minify your CSS. Removing a lot of code is unnecessary, but every tenth of a second matters.
Site managers with information-rich pages should seize the chance to feed Google and users as much content as possible at the earliest opportunity. Ensuring your content is readable before your web font loads is an intelligent idea.
Create a Relevant Keyword List
For SEO, keywords are pretty crucial. Finding the ones that best exemplify your topic and crafting content around them can help you draw in relevant readers and improve your search engine rating.
When organizations first start, they frequently target high-volume keywords without considering whether or not the targeted queries relate to what they offer. This is a surefire way to end up with a website flooded with irrelevant traffic since they are missing out on the chance to establish authority on the keywords that best describe their offerings.
Create Click-Worthy Meta Description and Titles
It’s essential to create and optimize your page title and description per the targeted keyword or keywords and intent if you want to increase the search engine rankings. Your page title and description provide search engines with a synopsis of your page and your readers with a short overview of the contents of your page. They must be perfect to grab visitors’ attention because they are the first things people view.
Your page title should ideally be between 50 and 60 characters (spaces included), and your description should be between 150 and 160 characters. This enables you to optimize the text for desktop and mobile devices alike.
Create Long and Informational Content
You must create long and informational material that is highly relevant to your audience if you want to see a rise in organic traffic. Search engines favour content that supports subject depth and makes information easily accessible. Therefore, make sure that the material you produce facilitates users in quickly locating solutions to their problems and finding answers to their concerns.
Producing content that thoroughly answers your audience’s questions can help you outrank your rivals and gain a much-needed boost in search engine rankings.
Optimize Your Images
When building our pages, we frequently undervalue the significance of photos. You may use image search to your advantage and increase traffic if you optimize them properly. You should adhere to the following few best practices in this situation –
- Give your photos appropriate titles and make use of relevant keywords.
- To describe your photographs, use alt text.
- Steer clear of overly packed images.
- Employ high-resolution photos, but pay attention to their dimensions.
In addition to facilitating interactive message delivery, image optimization helps you gain more traction.
That’s not all. You must also track the metrics to ensure everything is according to the plan. It also helps change the SEO strategies to ensure your website gets organic traffic.